search marketing now webcasts & news
We’ve got a nice mix of webcasts in May - register now for any or all — they’re free. SMN webcasts run about 40-50 minutes and start at 1 PM Eastern Time.
Questions or comments? Email us: webcasts@searchmarketingnow.com
Tuesday, May 13
Managing Big, Complicated PPC Campaigns
Speaker: David Szetela, Clix Marketing
Sponsored by Marin Software
PPC expert David Szetela looks at [...]
What would you like to know about managing a large SEO campaign?
On Thursday May 22, Chris Sherman will be speaking on our Search Marketing Now webcast “Big Brand Search Engine Optimization: Managing Large Campaigns.” To shake things up a bit, we’re going to take questions in advance of the webcast.
In this webcast, Chris [...]
What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines?
Find out in our Search Marketing Now Webcast “Managing Big, Complicated PPC Campaigns” - Tuesday, May 13th at 1 PM Eastern. David Szetela of Clix Marketing will deliver the [...]
Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle.
Offline conversions are simply sales that start online but are completed offline - either by way of a phone call or [...]
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for about a year now.
How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?
Find out on Tuesday, April [...]
Managing a pay-per-click campaign can be one of the trickiest aspects of an online marketing campaign. Do it right, the pay-off can be huge. But it’s a competitive, complex process – that could cost you more than you’d bargained for.
On Tuesday, March 25 at 1 PM Eastern Daylight Time, PPC industry expert David Szetela will [...]
From our sister company, Search Marketing Expo -
10 reasons why you should register for SMX Social Media today….
10. Social Media Marketing can help you reach audiences tuning out traditional media.
9. Social Media Marketing can drive traffic, raise awareness and improve your link popularity.
8. At SMX Social Media, you’ll get practical [...]
Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how?
Not only must you learn how to build a profile and engage with other users - you’ve got to incorporate these sites into your existing marketing activities. Who has the time to follow [...]
The Search Marketing Now team will be at Search Marketing Expo - SMX West, in Santa Clara next week. We’re gearing up for a great show - and looking forward to meeting some of our regular audience members face-to-face. Are you going?
If you’re a full-conference attendee, you can network ahead of time with [...]
“Think global, act local” has been a marketing mantra used for years — and it’s just as applicable for search marketers now as ever.
While the worldwide reach of search engines offers immense opportunities for marketers, there are plenty of issues to consider when you’re running a multi-national search campaign.
On Tuesday, February 12 at 1:00 PM [...]
Greywolf's SEO Blog
So here’s a new tool for all you twitter people called Live Twittering be sure to check out my event How to Perpetuate Internet Celebrity
Sponsor:: Need help with your SEO strategy? Try a one hour phone SEO consultation to get you on the right path.
Related PostsCelebrity AttentionWell this is the fourth or fifth time I've [...]
Ever since my initial SEO plugins for wordpress post almost two years ago, I get asked for an updated list a few times a month. Well since we’re up to wordpress 2.5 I thought the time has come. I’ll also put some of my other favorite plugins at the end, they either enhance wordpress features [...]
When you view satellite images in Google Maps you can see the building, however I just noticed you can also see the building outlines in standard view. For example here’s the Long Beach Westin Hotel where SMX local was held. Look at the building behind the letter A. You can see a curved building which [...]
Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to [...]
Seems the giving away free templates with embedded keyword rich links has filtered up to the fortune 500 level as Hewlett Packard released a series of free templates today
Head on over to HP Logoworks and download a free template. Open up the footer and here’s what you’ll see
<p>
Logoworks designs custom <a target="_blank" href="http://www.logoworks.com/business-cards.html">business cards</a> and [...]
mediapost online marketing news
For an organization to succeed in business, it usually has to employ a variety of different marketing efforts. In large corporations, individual entities or brands often have multiple email campaigns going on at the same time. This can prove dangerous -- or even fatal -- in terms of delivery to even your best opt-in list. Organizations are increasingly finding that the lack of best practices in one area of an organization can cause email delivery nightmares in others.
For the first time, Apple's iTunes has forged a deal to sell TV episodes of many HBO shows including "Deadwood," "The Sopranos," and "Sex and the City."
I like red. Red makes me think of social deviants playing tag in their underwear after 12 shots of tequila. So, I was thrilled to walk into the Samsung Experience at the Time Warner Center and rest my thirsty eyes on the red foggy wall that lined the ramp up to the bathroom. I'm a big fan of ramps towards restrooms....
This is about the way I feel when I remind media brands that every emerging platform confronts them with both a threat and an opportunity. By not taking the new media seriously, they risk losing the category they may own elsewhere to some upstart startup that better understands the Web or mobile. And at the same time, the new platform gives older, perhaps fading brands, the opportunity to refresh themselves and gain an early shard of mindshare.
MySpace, Facebook and Google have all recently made "major" announcements regarding the future of how their platforms will play with the rest of the Web. I put major in quotes because a majority of the functionality announced isn't yet available to the average Joe app/Web developer. Regardless, the trend seems to be the movement into Web 3.0 that is making the entire World Wide Web into social media.
Although search marketing isn't as complex as a real relationship (at least in my experience), there are some similarities as well as fortunate differences. Most if not all online marketers have gone for that hot, sexy traffic source that everyone else lusts after: Google/Yahoo. It's only natural to go to them as the first networks from which to buy.
